> ## Documentation Index
> Fetch the complete documentation index at: https://docs.oasecreative.nl/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Discovery

> This playbook describes the complete internal process for executing a Brand Discovery journey. The goal is to gain insight into the target audience, brand identity, visual direction, and strategic positioning of the client.

## Overview

This playbook describes the complete internal process for executing a Brand Discovery journey. The goal is to gain insight into the target audience, brand identity, visual direction, and strategic positioning of the client.

## Step 1: Check the intake form

* Check if the client has completely filled out the form.
* Check if all required materials are present:
  * Existing branding (if available)
  * Target audience information
  * Competitors
  * Any wishes or moodboards

<Warning>
  **Important:** Are data missing? Then first contact the client before proceeding.
</Warning>

## Step 2: Contact the client

* Always use your business [...@oasecreative.nl](mailto:...@oasecreative.nl) email address.
* Confirm the appointment (online or on location).
* Send a short agenda of the session.

## Step 3: Execute Discovery Session

* Go through the brand analysis:
  * Target audience
  * Problem & solution
  * Brand personality
  * Tone of voice
  * Competition
* Collect input for the visual direction:
  * Colors
  * Typography
  * Moodboards
  * Inspiration images

## Step 4: Develop Stylescape

* Open a new project in Photoshop or Figma.
* Consider:
  * 3000×3000px artboards
  * Neatly organized layers
* Build 1 or 2 stylescapes based on the Discovery input.

## Step 5: Prepare Presentation

* Export stylescapes under 10MB per image.
* Add notes about:
  * Colors
  * Direction
  * Branding choices

## Step 6: Present to Client

* Discuss both directions.
* Note revisions or preferences.
* Update the team in Slack with the feedback.

## Step 7: Deliver Brand Discovery Document

The final document contains:

* Target audience description
* Brand personality
* Core values
* Positioning
* Stylescape(s)
* Recommendations for branding

## Best Practices

<Tip>
  * Maintain a consistent structure in files.
  * Communicate timely via Slack with the team.
  * Process client wishes accurately (for example, color preferences).
</Tip>

## Workflow Summary

1. Check intake form
2. Contact client
3. Discovery session
4. Develop stylescape
5. Prepare presentation
6. Present to client
7. Deliver final document