> ## Documentation Index
> Fetch the complete documentation index at: https://docs.oasecreative.nl/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Fotoshoot

> This playbook describes the complete internal process for planning, executing, and delivering a Brand Fotoshoot at Oase Creative. It includes all steps from the moment the intake form arrives via Slack, to post-production, storage, and final delivery to the client.

## Overview

This playbook describes the complete internal process for planning, executing, and delivering a Brand Fotoshoot at Oase Creative. It includes all steps from the moment the intake form arrives via Slack, to post-production, storage, and final delivery to the client.
There are multiple variants of this service:

* Studio photoshoot
* On location
* With or without models
* Commercial / lifestyle / product photography

The workflow below is applicable to all variants.

## Step 1: Receive Intake Form via Slack

When the client fills out the Brand Fotoshoot form, it automatically arrives in the appropriate Slack channel (#intakes, #projects, or assigned channel).

### What's in the intake form:

* Type of shoot (studio, lifestyle, product, outdoor)
* Location preference(s)
* Purpose of the shoot (branding, website, commercial, packaging)
* Any moodboards
* Required models (yes/no)
* Products to be photographed
* Deadline / desired delivery date
* Client contact information

### Actions:

1. Project manager reads the form completely.
2. Saves the intake form in the appropriate Google Drive project folder.
3. Posts a message in Slack to select a photographer.

## Step 2: Internal Team Selection

### Goal:

With the team, determine who is the best photographer / creative for:

* the type of shoot
* the desired style
* the location
* the planning

### Actions:

* Project manager shares the form in Slack.
* Team looks at who is available and best fits the style.
* Photographer is assigned.
* Any makeup artist, model, or assistant is added.

<Tip>
  Use internal reference portfolios to determine which photographer best matches the client's style.
</Tip>

## Step 3: Preparation and Planning

### 3A. Schedule shoot date

* Contact client (always via [...@oasecreative.nl](mailto:...@oasecreative.nl)).
* Confirm date + time.
* Confirm location (at client, in studio, or external).

### 3B. Arrange location & models

**If applicable:**

* Rent location or confirm permission.
* Book model(s) via partner agency.
* Make travel planning (travel costs + parking costs).

### 3C. Create shotlist

Shotlist is based on:

* Intake form
* Moodboards
* Deliverables (website banners, social, packaging compositions etc.)

### Example shotlist:

* Packshots (product isolated)
* Lifestyle atmosphere photos
* Detail close-ups
* Product + model
* Product in use
* Branding atmosphere images

<Warning>
  Important: have shotlist approved by client in advance.
</Warning>

## Step 4: Prepare Gear & Technique

The project manager checks if all required items are available for the photographer.

### Gear checklist:

* Camera bodies (2 recommended)
* Lenses (24-70mm, 50mm, 85mm, macro)
* SD cards
* Spare batteries
* Battery chargers
* Flashes or continuous lights
* Softboxes & diffusers
* Reflectors
* Tripod
* Tethering cables
* Background paper or backstage drops
* Cleaning cloths / air blower
* Power banks / extension cords

<Tip>
  Tip: Gear is always tested the day before the shoot.
</Tip>

## Step 5: Execute Brand Fotoshoot

### On location:

* Arrive 10–20 minutes early.
* Explore location and determine lighting setup.
* Prepare shotlist on phone / iPad.
* Briefly walk client through planning.

### During the shoot:

* Take photos according to shotlist.
* Variation in angles, lighting, and compositions.
* Show client sample photos during the shoot.
* Take extra photos if client wants options.

### After the shoot:

* Check all photos before leaving.
* Make backup on laptop or SSD.

## Step 6: Post-Production

The photographer is responsible for:

* Selecting best images
* Retouching
* Making corrections (exposure, color, contrast)
* Cleaning (removing dust, scratches, imperfections)
* Exporting in correct formats:
* Social media (JPG / 3000px wide)
* Website (optimized)
* Print (300 DPI)
* Isolated PNG (if needed)

<Tip>
  Oase standard edits are **incl. post-production**, as stated in the leaflet.
</Tip>

## Step 7: Upload to Google Drive

The photographer uploads:

### 1. Unedited photos

* Folder: **RAW / Unedited**

### 2. Edited photos

* Folder: **Final / Edited**

### 3. Extra files

* Isolated PNGs
* Crops for website banners
* Variations per format

### File structure:

```
/Projects
/[Client Name]
/Brand Fotoshoot
/RAW
/Preview
/Final
/Export
```

## Step 8: Deliver to Client

### Project manager sends:

* Link to Google Drive
* Explanation of folder structure
* Optional summary of shoot
* Any notes for web team (if website follows)

### Delivery formats:

* JPG (edited images)
* PNG (isolated if agreed)
* Any TIFF for print
* All RAW files optional or on request

## Best Practices

* Always ensure double backups.
* Pay attention to consistency in color profiles (sRGB for web).
* Be flexible on location and adjust lighting to conditions.
* Make extra variations if client is uncertain.
* Document settings so images are reproducible.
* Communicate proactively via Slack with the project team.

## Workflow Summary

1. Receive intake form via Slack
2. Team selection photographer
3. Planning + location + models
4. Create shotlist
5. Execute gear checklist
6. Execute photoshoot
7. Post-production
8. Upload to Google Drive
9. Deliver to client

> Important: Update all steps in Slack so the team stays fully informed.