Brand Discovery

Documentation Index

Fetch the complete documentation index at: https://docs.oasecreative.nl/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

This playbook describes the complete internal process for executing a Brand Discovery journey. The goal is to gain insight into the target audience, brand identity, visual direction, and strategic positioning of the client.

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Step 1: Check the intake form

• Check if the client has completely filled out the form.
• Check if all required materials are present:
  • Existing branding (if available)
  • Target audience information
  • Competitors
  • Any wishes or moodboards

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Step 2: Contact the client

• Always use your business …@oasecreative.nl email address.
• Confirm the appointment (online or on location).
• Send a short agenda of the session.

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Step 3: Execute Discovery Session

• Go through the brand analysis:
  • Target audience
  • Problem & solution
  • Brand personality
  • Tone of voice
  • Competition
• Collect input for the visual direction:
  • Colors
  • Typography
  • Moodboards
  • Inspiration images

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Step 4: Develop Stylescape

• Open a new project in Photoshop or Figma.
• Consider:
  • 3000×3000px artboards
  • Neatly organized layers
• Build 1 or 2 stylescapes based on the Discovery input.

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Step 5: Prepare Presentation

• Export stylescapes under 10MB per image.
• Add notes about:
  • Colors
  • Direction
  • Branding choices

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Step 6: Present to Client

• Discuss both directions.
• Note revisions or preferences.
• Update the team in Slack with the feedback.

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Step 7: Deliver Brand Discovery Document

The final document contains:

• Target audience description
• Brand personality
• Core values
• Positioning
• Stylescape(s)
• Recommendations for branding

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Best Practices

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Workflow Summary

1. Check intake form
2. Contact client
3. Discovery session
4. Develop stylescape
5. Prepare presentation
6. Present to client
7. Deliver final document