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Overview

This playbook describes the complete internal process for Product Photography at Oase Creative. The focus is on:
  • Capturing all required images for all USPs of the product
  • A smooth handover to the editor via Slack
  • Consistent post-production (isolating, retouching, removing reflections)
  • Correct storage in Google Drive
  • Delivery to the client without revision rounds

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Step 1: Intake Form & USP List

Each product photography assignment starts with a completed product photography form.

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The form ideally contains:

  • Product name + short description
  • Number of products
  • Type of photography:
  • Packshots (isolated)
  • Detail shots
  • Lifestyle (optional)
  • Purpose of the photos (bol.com, website, social, packaging, etc.)
  • List of USPs (Unique Selling Points)
  • Associated designs or mock-ups that need images
  • Wish for format / ratio (1:1, 4:5, 16:9, etc.)
  • Deadline and delivery preference
Important: If the USP list is missing, this must first be requested. All important USPs must be visually represented.

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Step 2: Planning & Preparation Product Shoot

The workflow is similar to Brand Fotoshoot, but is product-focused and more technical.

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Internal actions:

  • Project manager reviews the form.
  • Checks if all products are delivered on time.
  • Plans date for the shoot (studio or on location).
  • Assigns a photographer with experience in product photography.

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Preparation for the photographer:

  • Create shotlist based on:
  • USP list
  • Platforms the photos will be used for (bol.com, Amazon, Shopify, etc.)
  • Determine:
  • Background (white, gray, colored, surface)
  • Lighting setup (shadow direction, soft/hard light)
  • Any props

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Step 3: Execute Product Shoot

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During the shoot:

  • Check products for damage, dust, and fingerprints.
  • Take photos according to the shotlist:
  • Main image (hero shot)
  • All USP-specific images
  • Detail shots (close-ups of features, textures, buttons, etc.)
  • Make extra variants if needed (angle, perspective, light).
Important: For each USP from the form, there must be at least one clear photo that visually supports that USP.

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Immediately after the shoot:

  • Quickly check for:
  • Blurry images
  • Technical errors (noise, flares, misfocus)
  • Make a backup (local and/or external SSD).

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Step 4: Upload to Editing Channel in Slack

After the shoot:
  1. Photographer exports or copies all RAW/ORF/CR2/CR3 files to a temporary folder.
  2. Photographer uploads the photos (or an overview) to the editing channel in Slack.

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Slack message contains:

  • Client name + project name
  • Short explanation of type of shoot
  • Link to Google Drive folder with RAWs
  • Important instructions for the editor:
  • Make all images isolated
  • Specific points of attention (e.g., labels, reflections, dust, color correction)

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Step 5: Editing & Post-Production by Editor

The editor is responsible for all post-production.

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Standard edits:

  • Isolating (background removal)
  • Retouching:
  • Remove dust, scratches, stains
  • Correct imperfections
  • Reduce or remove reflections
  • Color correction (realistic representation)
  • Optimize white balance and contrast
  • Crop to correct ratios (depending on platform)
Quality standard: Products must look realistic but perfectly cared for — no excessive smoothing or unnatural edits.

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Export formats:

  • JPG for web (optimized, correct resolution)
  • PNG as isolated images (if needed)
  • Optionally TIFF for printing (on request)

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Step 6: Upload to Google Drive

After post-production, the editor uploads all images to the correct folder in Google Drive.

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Structure:

/Product Photography
/[Client Name]
/RAW
/Edited
/Export

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Image categories:

  • RAW – unedited files from the camera
  • Edited – fully retouched images in high quality
  • Export – versions optimized per channel (bol.com, website, social, etc.)

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Step 7: Deliver to Client

The project manager:
  1. Spot checks the edited images.
  2. Checks if all USPs are visually covered.
  3. Sends the Drive link to the client.

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Delivery email contains:

  • Link to the Google Drive folder
  • Short explanation:
  • Which folders contain what (RAW / Edited / Export)
  • Any recommended files for specific platforms
  • Note: There are no revision rounds on product photography included.
Communication must make clear that post-production is included, but that no further retouching rounds or reshoots fall within the standard service, unless explicitly agreed as additional work.

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Revision Policy

For product photography:
  • No revisions on the photos themselves within the standard service.
  • If a shot is truly missing because it was accidentally not taken (and was in the shotlist/USP list), that is an internal point and must be assessed per project.
  • Aesthetic preferences afterward (“we would prefer something slightly different”) fall outside the standard scope.

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Best Practices

  • Ensure all USPs from the form can be 1-on-1 linked to photos.
  • Over-communicate rather than under-communicate in the editing channel.
  • Always make a few extra variants during the shoot; that helps the editor with selection and cutting room.
  • Consistent light = consistent brand image.
  • Check before upload if file names are logical (e.g., product name + USP + number).

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Workflow Summary

  1. Receive intake form + USP list
  2. Plan shoot & create shotlist
  3. Execute product shoot
  4. Upload RAW images to editing channel in Slack
  5. Editor: isolate, retouch, remove reflections
  6. Upload Edited + RAW to Google Drive in correct structure
  7. Project manager checks & shares link with client
  8. No revisions (unless separately agreed as additional work)
Important: All communication regarding editing and delivery goes via Slack and is centrally secured in the project folder.