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Overview

This playbook describes the complete internal process for planning, executing, and delivering a Brand Fotoshoot at Oase Creative. It includes all steps from the moment the intake form arrives via Slack, to post-production, storage, and final delivery to the client. There are multiple variants of this service:
  • Studio photoshoot
  • On location
  • With or without models
  • Commercial / lifestyle / product photography
The workflow below is applicable to all variants.

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Step 1: Receive Intake Form via Slack

When the client fills out the Brand Fotoshoot form, it automatically arrives in the appropriate Slack channel (#intakes, #projects, or assigned channel).

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What’s in the intake form:

  • Type of shoot (studio, lifestyle, product, outdoor)
  • Location preference(s)
  • Purpose of the shoot (branding, website, commercial, packaging)
  • Any moodboards
  • Required models (yes/no)
  • Products to be photographed
  • Deadline / desired delivery date
  • Client contact information

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Actions:

  1. Project manager reads the form completely.
  2. Saves the intake form in the appropriate Google Drive project folder.
  3. Posts a message in Slack to select a photographer.

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Step 2: Internal Team Selection

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Goal:

With the team, determine who is the best photographer / creative for:
  • the type of shoot
  • the desired style
  • the location
  • the planning

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Actions:

  • Project manager shares the form in Slack.
  • Team looks at who is available and best fits the style.
  • Photographer is assigned.
  • Any makeup artist, model, or assistant is added.
Use internal reference portfolios to determine which photographer best matches the client’s style.

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Step 3: Preparation and Planning

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3A. Schedule shoot date

  • Contact client (always via …@oasecreative.nl).
  • Confirm date + time.
  • Confirm location (at client, in studio, or external).

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3B. Arrange location & models

If applicable:
  • Rent location or confirm permission.
  • Book model(s) via partner agency.
  • Make travel planning (travel costs + parking costs).

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3C. Create shotlist

Shotlist is based on:
  • Intake form
  • Moodboards
  • Deliverables (website banners, social, packaging compositions etc.)

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Example shotlist:

  • Packshots (product isolated)
  • Lifestyle atmosphere photos
  • Detail close-ups
  • Product + model
  • Product in use
  • Branding atmosphere images
Important: have shotlist approved by client in advance.

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Step 4: Prepare Gear & Technique

The project manager checks if all required items are available for the photographer.

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Gear checklist:

  • Camera bodies (2 recommended)
  • Lenses (24-70mm, 50mm, 85mm, macro)
  • SD cards
  • Spare batteries
  • Battery chargers
  • Flashes or continuous lights
  • Softboxes & diffusers
  • Reflectors
  • Tripod
  • Tethering cables
  • Background paper or backstage drops
  • Cleaning cloths / air blower
  • Power banks / extension cords
Tip: Gear is always tested the day before the shoot.

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Step 5: Execute Brand Fotoshoot

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On location:

  • Arrive 10–20 minutes early.
  • Explore location and determine lighting setup.
  • Prepare shotlist on phone / iPad.
  • Briefly walk client through planning.

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During the shoot:

  • Take photos according to shotlist.
  • Variation in angles, lighting, and compositions.
  • Show client sample photos during the shoot.
  • Take extra photos if client wants options.

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After the shoot:

  • Check all photos before leaving.
  • Make backup on laptop or SSD.

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Step 6: Post-Production

The photographer is responsible for:
  • Selecting best images
  • Retouching
  • Making corrections (exposure, color, contrast)
  • Cleaning (removing dust, scratches, imperfections)
  • Exporting in correct formats:
  • Social media (JPG / 3000px wide)
  • Website (optimized)
  • Print (300 DPI)
  • Isolated PNG (if needed)
Oase standard edits are incl. post-production, as stated in the leaflet.

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Step 7: Upload to Google Drive

The photographer uploads:

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1. Unedited photos

  • Folder: RAW / Unedited

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2. Edited photos

  • Folder: Final / Edited

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3. Extra files

  • Isolated PNGs
  • Crops for website banners
  • Variations per format

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File structure:

/Projects
/[Client Name]
/Brand Fotoshoot
/RAW
/Preview
/Final
/Export

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Step 8: Deliver to Client

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Project manager sends:

  • Link to Google Drive
  • Explanation of folder structure
  • Optional summary of shoot
  • Any notes for web team (if website follows)

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Delivery formats:

  • JPG (edited images)
  • PNG (isolated if agreed)
  • Any TIFF for print
  • All RAW files optional or on request

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Best Practices

  • Always ensure double backups.
  • Pay attention to consistency in color profiles (sRGB for web).
  • Be flexible on location and adjust lighting to conditions.
  • Make extra variations if client is uncertain.
  • Document settings so images are reproducible.
  • Communicate proactively via Slack with the project team.

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Workflow Summary

  1. Receive intake form via Slack
  2. Team selection photographer
  3. Planning + location + models
  4. Create shotlist
  5. Execute gear checklist
  6. Execute photoshoot
  7. Post-production
  8. Upload to Google Drive
  9. Deliver to client
Important: Update all steps in Slack so the team stays fully informed.