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This playbook describes the complete process for SEO optimization at Oase Creative. SEO is outsourced to Daniel Al Seffar.
Check if the SEO form is completely filled out and all required assets are present (keywords, target audience info, existing content).
Step 2: Intake & Goals
Discuss goals with the client via call or Slack: rankings, visibility, traffic, conversions.
Step 3: Handover to Daniel
Provide all assets to Daniel via Slack channel.
Daniel performs: keyword research, technical analysis, content plan, and optimizations.
Step 4: Implementation
Implementation happens on the website / Shopify / documentation environment.
Step 5: Revision
Any feedback from client is implemented.
Workflow Summary
Form → Intake → Handover → Analysis → Implementation → Feedback → Completion. 
