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Overview

This playbook describes the complete process for SEO optimization at Oase Creative. SEO is outsourced to Daniel Al Seffar.

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Step 1: Form Check

Check if the SEO form is completely filled out and all required assets are present (keywords, target audience info, existing content).

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Step 2: Intake & Goals

Discuss goals with the client via call or Slack: rankings, visibility, traffic, conversions.

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Step 3: Handover to Daniel

Provide all assets to Daniel via Slack channel. Daniel performs: keyword research, technical analysis, content plan, and optimizations.

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Step 4: Implementation

Implementation happens on the website / Shopify / documentation environment.

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Step 5: Revision

Any feedback from client is implemented.

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Workflow Summary

Form → Intake → Handover → Analysis → Implementation → Feedback → Completion.