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Overview

This playbook describes the complete process for creating product listings. Follow these steps carefully to ensure consistent and high-quality results.

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Package Options

Clients can choose from four different packages for their product listing:
PackageDesignProduct PhotographyLifestyle PhotographyModel Shoot on Location
Basic✅❌❌❌
Basic+✅✅❌❌
Pro✅✅✅❌
Pro+✅✅✅✅
Important pricing information:
  • Locations and models are paid for separately by the client (on top of package prices)
  • All staff should be aware of this pricing structure
  • The project manager coordinates with the client for shoot dates and logistics regarding getting the product to Oase

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Step 1: Check the form and assets

Before you start designing, check whether the client has completely filled out the form and provided all required assets.
Important: If assets are still missing, do not proceed to step 2. First contact the client to ensure there is enough material to work with.

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Contact the client

Always contact the client using your own business [email protected] email address. The client’s contact information is always in the completed form.

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Required assets checklist

Make sure you have received the following materials:
  • Logo files - Logo files as vectors (e.g., .svg, .ai, or .eps files)
  • Photography/lifestyle assets - Good photography/lifestyle assets provided by the client in high quality
  • Product information - All USPs, benefits, and specifications of the product in question
  • Packaging material - Any packaging as .PDF to create a mock-up and incorporate into the listing
If photography needs to be cut out, you can do this in the Slack channel #1-photography-and-editing.

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Step 2: Start designing

Once the form is complete and all assets are present, you can begin designing the listing.

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Notify the team

Update team members in the appropriate Slack channel that you have started the design.

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Photoshop setup

Format settings:
  • Use a 3000x3000px format for the listing
Optimize work session:
  • Open multiple artboards in Photoshop
  • Make sure you have enough storage and working memory available
  • Keep the completed form and all assets close at hand while creating the listing
File management:
  • Save the file periodically with the correct filename
  • Also save this in the correct folder with the correct folder name on Oase Google Drive
  • Keep all assets organized in case the file ever needs to be transferred

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Design guidelines

Content processing

Incorporate all USPs, specifications, and benefits into the listing

Layer structure

Work with a good folder/layer structure in Photoshop for clear overview and efficient work

Client wishes

If there are specific questions/wishes from the client, make sure everything is correctly incorporated

Revisions

A clean structure makes it easier for colleagues to work in your file
Example client request: “Photoshop the logo onto the products” - make sure this is executed correctly.

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Step 3: Present first version

Once the first version is ready, it can be presented to the client.

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File format for revision

If you save images for a client to present for revision:
  • Make sure you stay under 10MB per image
  • Otherwise make the format smaller, for example 2500x2500px

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Upload and notify team

  1. Upload the first version in the appropriate Slack channel
  2. Update team members that the first version is ready for feedback

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Step 4: Process revisions

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Receive revisions

If the client has revisions, make sure they are followed precisely.
  • Revisions received: When revisions are received, update team members in the appropriate Slack channel that you are working on the revisions
  • Questions about revisions: If there are questions, contact the client via your own business [email protected] email address

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No revisions

If there are no revisions, this means the assignment is complete. Update team members in the appropriate Slack channel that the assignment has been completed.

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Best practices

Organization is key: A good folder/layer structure in Photoshop ensures:
  • Clear overview of the file
  • Fast and efficient work
  • Easy revisions
  • Simple handover to colleagues
Always contact: Always use your own business [email protected] email address for communication with clients.

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Workflow summary

  1. ✅ Check form and assets
  2. ✅ Contact if materials are missing
  3. ✅ Start design
  4. ✅ Upload first version
  5. ✅ Process revisions
  6. ✅ Complete assignment
Important: Update team members in the appropriate Slack channel at each step of the process.