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This playbook describes the process for copywriting: product texts, web texts, advertisement texts, and long-form content.
Check if all information is present: tone of voice, target audience, examples, purpose of the text, length, platform.
Step 2: Intake
Schedule a call for larger projects and discuss expectations.
Step 3: Write Concept
Copywriter creates first concept based on provided assets and brand identity.
Step 4: Revision
Client provides feedback.
Maximum two revision rounds.
Step 5: Final Delivery
Texts are delivered in Google Drive and shared via Slack.
Workflow Summary
Form → Intake → First version → Revision → Delivery. 
