Copywriting

Overview

This playbook describes the process for copywriting: product texts, web texts, advertisement texts, and long-form content.

Check if all information is present: tone of voice, target audience, examples, purpose of the text, length, platform.

Schedule a call for larger projects and discuss expectations.

Copywriter creates first concept based on provided assets and brand identity.

Client provides feedback. Maximum two revision rounds.

Texts are delivered in Google Drive and shared via Slack.

Form → Intake → First version → Revision → Delivery.