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Overview

This playbook describes the process for copywriting: product texts, web texts, advertisement texts, and long-form content.

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Step 1: Form Check

Check if all information is present: tone of voice, target audience, examples, purpose of the text, length, platform.

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Step 2: Intake

Schedule a call for larger projects and discuss expectations.

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Step 3: Write Concept

Copywriter creates first concept based on provided assets and brand identity.

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Step 4: Revision

Client provides feedback. Maximum two revision rounds.

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Step 5: Final Delivery

Texts are delivered in Google Drive and shared via Slack.

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Workflow Summary

Form → Intake → First version → Revision → Delivery.