Overview
This playbook describes the complete internal process for producing Product Commercials (product videos) at Oase Creative.
This service is executed in collaboration with external videographers, location scouts, and model agencies.
We standardly work with two videography partners:
- Y. Genç → for smaller productions (lower budget)
- Boni Films → for larger productions (higher budget)
- Boni Films
- Tel: +31 6 57708712
- Mail: [email protected]
- Y. Genç
- Reachable via Slack (internal environment)
Additional external partners:
- Locations: agoodplace.nl
- Models: Casterbee
When the product arrives with us and the intake form appears in Slack:
- Product information
- Purpose of the video (website, social, advertisements, Amazon, etc.)
- Deadline
- Any style preferences
- Moodboards or example videos
- USP list of the product
- Any wishes for models
- Preferred location (studio or external location)
Actions:
- Project manager checks the form.
- Product and intake are saved in Google Drive.
- Slack update: product is received and ready for planning.
Step 2: Choose Video Partner
Based on budget, assignment size, and complexity, the right partner is chosen:
Option A — Small budget → Y. Genç
- Efficient
- Budget-friendly
- Fast turnaround
- Directly reachable in Slack
Option B — Large budget → Boni Films
- Higher production level
- Possibility of larger crew
- Can bring light and audio
- Contact via:
- Tel: +31 6 57708712
- Mail: [email protected]
Actions:
- Forward intake to the chosen party
- Align availability
- Confirm costs and scope
Step 3: Determine Crew
In consultation with video partner, we determine the required crew:
Possible crew:
- Videographer
- Lighting person
- Audio engineer
- Assistant
- Director (optional, for larger sets)
Note:
- Boni Films often arranges light/audio themselves.
- For assignments with Y. Genç, crew is booked externally as desired.
Step 4: Develop Storyboard
The storyboard forms the blueprint of the commercial.
Storyboard contains:
- Shotlist
- Camera angles
- USP visualization
- Product close-ups
- Scenario or storyline
- Any VO text
- Stylistic directions
- Lighting references
- Color references
Workflow:
- Project manager or internal designer creates storyboard
- Videographer provides input
- Storyboard is updated
- Client approves storyboard
Without storyboard approval, recording may NOT take place.
Step 5: Arrange Location & Models
Location
We rent locations via:
Checklist:
- Available on recording day
- Match with storyboard
- Sufficient light
- Possibility to film without interference
Models
Models are booked via:
Checklist:
- Match the target audience
- Contract/usage rights arranged
- Styling and make-up aligned
- Timely arrival on location
Step 6: Plan Filming Day
Actions:
- Set definitive date
- Create call sheet
- Times
- Contact persons
- Crew
- Scenes
- Props
- Confirm location
- Confirm models
- Prepare product + props
Step 7: Execute Filming Day
During the shoot:
- Set up light
- Camera test
- Complete shotlist
- Monitor continuity
- Record extra B-roll
- Give extra attention to USP images
After the shoot:
- Make backup of footage
- Videographer takes material for editing
Step 8: Editing by Videographer
The videographer (Y. Genç or Boni Films) handles:
Editing includes:
- Shot selection
- Montage
- Color grading
- Motion graphics / text overlay
- Music
- VO integration
- Audio balance
- Export of first version
- MP4
- MOV (optional)
- Optimized MP4 for web
Step 9: First Version to Client
Project manager sends first version to the client.
Including:
- Video link / file
- Short explanation
- Revision instructions
Revisions:
- Standard: 2 revision rounds
- Extra = additional work
Step 10: Process Revisions
Process:
- Client provides list with revisions
- Project manager communicates these to videographer
- New version is delivered back
- Client approves → final export
Step 11: Final Delivery
Project manager uploads final files to Drive:
Folder structure:
/Product Commercial
/Storyboard
/Footage
/Edits
/Revisions
/Final
Delivery contains:
- Final MP4/MOV
- Social versions (1:1, 4:5, 9:16)
- Thumbnails
- Any source files
Client receives Drive link + explanation.
Best Practices
- Ensure storyboard is extremely clear.
- Always film extra B-roll (safety material).
- Monitor consistency with product photography.
- Pay attention to reflections on glossy products.
- Keep all communication in Slack.
- Note all camera and lighting settings.
Workflow Summary
- Product received + intake form
- Choose external video partner
- Determine crew
- Develop storyboard
- Arrange locations + models
- Plan filming day
- Execute shoot
- Editing
- First version to client
- Process revisions
- Final delivery
